It’s been an incredible few years working as a partner, and media producer with Peddlers Gin. Our Shanghai Craft Gin is now available in dozens of countries and across China, bringing new challenges for media creation, and changing the stories we tell. “Made in China” is a story that is close to my heart, breaking the misconception of China being a place of cheap goods and leaning into the history of craftsmanship, the incredible expanse and diversity of China as a country, and the thriving cocktail scene blooming in almost every major city here. This is a small taste of the content produced for Peddlers Gin.
Wondering what a night out in Beijing feels like? At Peddlers Gin, we went out to show you.
One of Asia's highest bars, Too High, in the Rosewood Guangzhou, serves some delicious Peddlers Gin Cocktails. Part of our “Drink This” series, we went down to film it.
So what goes into content like this?
Like many of my clients, Peddlers needs a huge range of content, from studio style product shots, to recipe videos and bar shoots, all the way to thoughtful documentary style pieces about the various botanicals that are used in the Gin. This is what makes our relationship work, sometimes it’s a case of me stopping by a bar while on a business trip in Guangzhou to film a cocktail getting made at the Rosewood, other times it’s receiving a box of bottles on my doorstep to shoot for an upcoming launch. My flexibility is often what brings clients like Peddlers to me.